2024 World Motorcycle Industry Development Report

I. Overview of the Industry

In 2024, the global motorcycle industry continues to show a growing trend. The market demand is constantly expanding, technological innovation is continuously advancing, and the electrification trend is becoming increasingly obvious. The market performance in different regions has its own characteristics. Asia, Europe, and North America are still the main markets for motorcycle consumption.

II. Brand Development

1. Internationally renowned traditional fuel motorcycle brands:
   • Honda: As one of the leading brands in the global motorcycle industry, Honda continues to maintain a strong market influence in 2024. Its product line is rich, covering various models from entry-level to high-end, meeting the needs of different consumers. In the Asian market, Honda’s small and medium-displacement motorcycles are deeply loved by consumers. In the European and American markets, its high-end motorcycles also have a certain market share. For example, Honda’s CBR series sport motorcycles attract many young consumers with their excellent performance and handling.
   • Yamaha: Yamaha has always been known for its engine technology and innovative design. Its performance in the global market in 2024 is still excellent. Its motorcycle products continue to break through in appearance design and performance, winning the recognition of consumers. In the European market, Yamaha’s MT series street bikes have considerable sales. In the Asian market, its scooters and underbone bikes are also widely welcomed.
   • BMW: BMW motorcycles present an image of high-end and luxury and have always been in a leading position in technological innovation and quality. In 2024, BMW launched a series of intelligent and technologically advanced motorcycle products, such as models equipped with advanced electronic assistance systems and intelligent connectivity functions, further enhancing the brand’s competitiveness. In the North American and European markets, the sales of BMW motorcycles are steadily growing.
   • Ducati: The Italian Ducati brand has become a dream brand in the minds of motorcycle enthusiasts with its high performance, unique design, and excellent craftsmanship. In 2024, the sales of Ducati’s high-end motorcycles in the global market maintain a stable growth. Its limited edition models are even sought after by collectors.
   • Kawasaki: Kawasaki is famous for producing high-performance motorcycles. Its products are outstanding in speed and handling. In 2024, Kawasaki continues to launch competitive models and maintains a high reputation and market share in the global motorcycle market, especially occupying an important position in the sport motorcycle market.
2. Emerging electric motorcycle brands:
   • Energica: In the field of electric motorcycles, Energica is a highly regarded emerging brand. Its electric motorcycle products have high performance and environmental protection characteristics. With the increasing demand for electric transportation globally, Energica’s market share is gradually expanding.
   • Zero Motorcycles: Zero Motorcycles is an American electric motorcycle brand that focuses on researching and producing high-performance electric motorcycles. Its products are known for their simple appearance design and powerful performance and have a high reputation and market share in the North American market.

III. Sales Situation

1. Global overall sales: According to relevant data statistics, in the first half of 2024, the total sales of scooters, mopeds, and motorcycles worldwide were 32.7 million units, a year-on-year increase of 5.1%. Among them, the Indian market grew strongly and was the main driving force for global sales growth.
2. Sales in various regions:
   • Asian market: Asia is still the largest motorcycle market in the world. The sales in the first half of 2024 accounted for more than half of the global total sales. Countries such as India, China, and Japan are the main contributors to the Asian motorcycle market. The sales growth in the Indian market is mainly due to its large population base and growing economic level. After a period of adjustment, the sales in the Chinese market also gradually resumed growth in 2024. The Japanese market is mainly dominated by high-end motorcycles and electric motorcycles, and the sales are relatively stable.
   • European market: The European market has high requirements for the quality and performance of motorcycles. The sales in the first half of 2024 also showed a growing trend. Countries such as Germany, the United Kingdom, France, and Italy are the main consuming countries in the European motorcycle market. Among them, the German market has a large demand for high-end motorcycles and electric motorcycles. The British market is mainly dominated by retro motorcycles and high-performance motorcycles.
   • North American market: The North American market is one of the important motorcycle consumption markets in the world. The sales in the first half of 2024 maintained stable growth. The US market has a large demand for large-displacement motorcycles and off-road motorcycles. The Canadian market is mainly dominated by commuter motorcycles and leisure motorcycles.
   • Other regional markets: The motorcycle sales in Latin America, the Middle East, Africa, and other regions are also gradually increasing. These regions have huge market potential and are expected to become new growth points in the global motorcycle market in the future.

IV. User Group Analysis

1. Age groups:
   • Young group: Young consumers are an important consumer group in the motorcycle market. They have high requirements for the appearance design, performance, and technological configuration of motorcycles. Sport motorcycles, retro motorcycles, and personalized custom motorcycles are the first choices for young consumers. For example, 250cc sport motorcycles are very popular among young consumers, and major manufacturers have also launched models targeted at young consumers.
   • Middle-aged and elderly group: Middle-aged and elderly consumers have higher requirements for the comfort and safety of motorcycles. They are more inclined to choose large-displacement cruising motorcycles and scooters. These models have good comfort and stability and are suitable for long-distance riding and daily commuting.
2. Consumption purposes:
   • Daily commuting: In some cities with traffic congestion, motorcycles have become an important means of transportation for people’s daily commuting. Scooters and small-displacement motorcycles are favored by commuting consumers due to their flexibility, convenience, and low fuel consumption.
   • Leisure and entertainment: As people’s living standards improve, more and more consumers regard motorcycles as a way of leisure and entertainment. On weekends and holidays, they will ride motorcycles to the suburbs for outings and participate in motorcycle club activities. Off-road motorcycles, adventure motorcycles, and high-performance motorcycles are the first choices for leisure and entertainment consumers.
   • Professional competition: There is also a part of consumers who are motorcycle sports enthusiasts and professional players. They have extremely high requirements for the performance and handling of motorcycles. These consumers will choose professional racing motorcycles to participate in various competitions and trainings.

V. Challenges and Opportunities Facing the Industry’s Development

1. Challenges:
   • Environmental protection regulations: With the increasing global requirements for environmental protection, the motorcycle industry is facing increasingly strict environmental protection regulations. For example, some countries and regions have strictly limited the emission standards of motorcycles, which poses higher requirements for the technological research and development and production manufacturing of motorcycle enterprises.
   • Market competition: The motorcycle market is highly competitive, and the product homogenization phenomenon among major brands is relatively serious. How to stand out in the fierce market competition and improve the brand’s competitiveness and market share is an important challenge for motorcycle enterprises.
2. Opportunities:
   • Electrification trend: Electric motorcycles have the advantages of environmental protection, energy saving, and silence, and are the development direction of the motorcycle industry in the future. With the continuous progress of battery technology and the continuous improvement of charging facilities, the market prospect of electric motorcycles is broad.
   • Intelligent development: The application of intelligent technology in the field of motorcycles is becoming more and more extensive, such as intelligent connectivity, autonomous driving, and electronic assistance systems. The application of these technologies not only improves the safety and comfort of motorcycles but also brings a new driving experience to consumers.
   • The rise of emerging markets: The motorcycle demand in emerging markets such as Latin America, the Middle East, and Africa is continuously growing, providing new market opportunities for motorcycle enterprises. Motorcycle enterprises can expand their market share in these regions by strengthening market development and product promotion.

The above is the main content of the 2024 world motorcycle industry development report. The specific data and situations may vary with market changes.